Posts made in August, 2014

ALS Ice Bucket Challenge and how Social Media Awareness and Fundraising has Evolved

Posted by on Aug 20, 2014 in Non-Profit or Charity Fundraising, Uncategorized | Comments Off

ALS has had and is having one of the most successful campaigns to date. One man’s own personal journey and challenge (Peter Frate) has become known as the Ice Bucket Challenge and this has gone viral on social media faster than a house on fire. Naturally the awareness of ALS aka Lou Gehrig’s disease through the Ice Bucket Challenge actual event and challenging of others has gone viral.  Young and even old alike are jumping in taking the challenge.  But what is missing is the marketing arm, you still need to drive people to action to donate.  The challenge has driven people to...

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